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Danbury PAL sees success in program expansion, launches strategic plan

After seeing a 54-percent increase in program revenue during the recently-closed fiscal year, PAL is moving its focus to implementation of a 3-year strategic plan.  The non-profit organization is looking to hone in on financial, operational and governance opportunities. 


The strategic plan sets aggressive goals including double digit growth in both program participation and non-fundraising revenue through 2019.

Executive Director Maura Keenan says the plan was crafted in response to the feedback from constituents in the 2015 Community Survey.  Keenan notes that new Board members were instrumental in moving the group forward.  The organization put a committee together to talk with staff and volunteers, along with community surveys.


They used that data to better understand what the community values most about PAL, to create new youth recreational programs and improve existing successful programs.

PAL currently offers 13 different youth development programs for boys and girls between 5-18 as well as several different affiliate programs.  Enrollment is up in almost all of their programs.

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