Ventura Law has filed a lawsuit on behalf of Danbury, Ansonia, Derby and Norwalk against opioid manufacturers, distributors, and a former executive.
The lawsuit alleges that for decades, the manufacturers aggressively marketed to health care providers and reassured the medical community that patients would not become addicted to prescription opioids like OxyContin, despite knowing the drugs were not safe or effective for long-term use. The lawsuit also includes claims that the drug companies violated Connecticut’s consumer protection statutes. Some of the false marketing tactics included branded and unbranded advertising.
The lawsuit also alleges that the manufacturers made misrepresentations about the risks and benefits of prescription opioids. The suit alleges that these practices fueled Connecticut’s opioid epidemic, particularly in the four communities.
The marketing of OxyContin has led to criminal charges for Purdue, as well as citation by the Food and Drug Administration for false or misleading advertisements.