A new nonprofit subsidiary of United Way of Western Connecticut, Prosperity Digital Marketplace LLC, has formed an Innovation and Technology Advisory Board to help the organization.  They'll develop new technologies to connect financially struggling households to social services and to businesses that will provide discounts to working families that make a little too much income to qualify for safety net services, but do not earn enough to make ends meet.  The United Way says the goal is to build a comprehensive digital platform that will more effectively and efficiently deliver services to individuals and families who work but live paycheck to paycheck, while offering innovative, online solutions to better meet the specific needs of this working population.