A jarring public service announcement created by Sandy Hook Promise has won the Emmy Award for Outstanding Commercial of 2019.  The spot called “Back-to-School Essentials” juxtaposed a back-to-school commercial with a school shooting.  The organization says the goal is to emphasize that school shootings are preventable when people know the signs.  When the PSA was released last year, co-founder Mark Barden said it stemmed from the reality that people were selling bullet-proof backpacks as school supplies.