A strategic plan has been developed by Danbury PAL in response to an increase in enrollment. With program revenue up, Executive Director Maura Keenan says the non-profit organization can shift the focus to implementation of a three year strategic plan. Aggressive goals were set, including double digit growth in both program participation and non-fundraising revenue through 2019.
PAL currently offers 13 different youth development programs for boys and girls between 5-18 as well as several different affiliate programs. Keenan says some of the programing enhances what was already available, while others are new and were created to meet the needs identified in the survey.
Some of the newest program offerings that were inspired by the ’15 Community Survey results include annual memberships, Spring Volleyball, Little Ballers Basketball for kindergartners and 1 st graders, free family events and partnerships with numerous other area youth agencies.
There are now recreational hours on Saturday mornings for 4-5-and-6-year olds, supervised by teachers. Keenan says they want the PAL Center to be a fun place for kids to come, not necessarily on a structured team, to play games.
The Little Ballers Basketball program had very little promotion, and 77 kids enrolled. Keenan hopes to build on that going forward.