New Milford zoning officials have approved a request allowing the Water Witch Hose Company Number Two to install an LED message board at its downtown firehouse. The Zoning Board of Appeals granted a variance after determining the sign would be used strictly for public safety information, not commercial advertising. According to fire company officials, the current static sign does not effectively communicate urgent updates like fire danger or storm response information. The new display will now move forward to the next step for final permitting as officials emphasize its role in emergency communication.