Danbury is making a pitch to be the location for Amazon's second global headquarters, and taking the same approach as the viral video created for recruiting new police officers. Danbury hired RmediA, which is based in Danbury, to film a brief video.
The video was produced at a cost of $750. It outlines the reasons why the global company should locate in the Hat City.
Mayor Mark Boughton stars in the 90-second pitch. He points out that Danbury has been designated as the safest city in the state, is one of the most diverse cities in the country, and voted as the second best place to live in the United States by USA Today. The video, posted to Facebook, features drone footage of Main Street, events on the City Center green, Danbury Airport and Candlewood Lake.
Five other corporations have located their global headquarters in Danbury: Praxair, FuelCell Energy, Ethan Allen, IMS Health Holdings and Waterworks.
The video will be sent along with Danbury's application to Amazon through their official request for proposals. Danbury is working with the state Department of Economic and Community Development.
Proposals are due to Amazon by October 19. Final Site Selection and announcement will be made in 2018. Amazon will hire as many as 50,000 new full-time employees over the next ten to fifteen years, following commencement of operations. The Project is expected to have over $5 billion in capital expenditures.
Amazon wants to locate no more than one to two miles from a major highway, be with 45 minutes of an international airport and have direct access to rail, train, subway/metro, bus routes on site.
Amazon is looking for metropolitan areas with more than one million people, a stable and business-friendly environment, urban or suburban locations with the potential to attract and retain strong technical talent and communities that think big and creatively when considering locations and real estate options. Amazon is considering greenfield sites, infill sites, existing buildings, or a combination for the Project. If existing buildings are available that can be retrofitted/expanded within an acceptable budget and time schedule, Amazon may consider this option.